your browsing be-havior for a big mac: economics of per-sonal information online

Against this backdrop of economic exploitation of PII, it is vital to understand the value that users put to their own PII.

It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Most online service providers offer free services to users and in part, these services collect and monetize personally identifiable information (PII), primarily via targeted advertisements. A commercial advertiser aims for prods, that is, to make ‘irresistible offers’ or offers which are such that the subjects could not inhibit the triggered propensity to drink Coke even if they wanted to. Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Saghai's condition (i) maps onto this requirement.Ĭondition (ii) is harder to understand. I argue that subliminal images are not nudges because they do not satisfy ‘token interference transparency’, that is, it is not possible for a person to become aware that they are being influenced when the image is presented to them.

Suppose that we could also use this technology to encourage healthier eating habits. In The Ethics of Nudge, 2 I discuss subliminal images sliced into films to increase, say, the consumption of Coke. What is it to be influenced in a SNC-ing way? For Saghai, a subject is SNC-ed if she could easily resist the influence, meaning that she can effortlessly (i) become aware of the pressure exerted and (ii) ‘inhibit the triggered propensity’ if she wanted to. This has moral relevance in so far that a nudge but not a prod preserves freedom of choice. What distinguishes a prod from a nudge is that a prod is ‘substantially controlling’ ( SC-ing) whereas a nudge is ‘substantially non-controlling’ ( SNC-ing). The central distinction in Yashar Saghai's thought-provoking article is between nudges and ( behavioural) prods. Markets, Self-Regulation, and Government Enforcment in the Protection of Personal Information Peter P.

Your browsing be-havior for a big mac: economics of per-sonal information online